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Blend Commerce

Registered

Shopify CRO for subscription growth and retention

Blend Commerce helps established Shopify brands improve subscription adoption, repeat purchase and customer lifetime value through CRO research, A/B testing and Recharge optimisation.

North America · Europe · United Kingdom & Ireland · Australia & New Zealand

London, England, GB

Book a CRO Audit
BUDGET
$5,000-$9,999

About Blend Commerce

Blend Commerce is a specialist Shopify CRO agency and trusted Recharge partner. We work with established Shopify brands, typically generating £2m–£10m+ in annual revenue and attracting 50,000+ monthly visits, where there is enough traffic and customer data to make meaningful optimisation decisions.

We are particularly well suited to brands where repeat purchase, subscriptions and customer lifetime value are important to profitable growth. Our approach goes beyond conversion rate alone, looking at the full customer journey to help customers buy now, buy more and buy again.

Our CRO Audits combine analytics, behavioural data, customer insight and UX review to identify the biggest barriers to conversion and retention. Brands receive a prioritised optimisation roadmap covering areas such as PDPs, product discovery, cart, subscription positioning, subscribe-and-save UX and the Recharge customer journey.

Our ongoing CRO Programmes turn those opportunities into action through continuous research, hypothesis development, UX and design, Shopify implementation, A/B testing and performance analysis. Each experiment feeds the next stage of the roadmap, creating an ongoing cycle of evidence-led optimisation rather than one-off changes.

For subscription brands, this can also include Recharge widget optimisation, customer portal improvements and stronger integration with Shopify, Rebuy and other key apps.

For example, our CRO programme for Azuna delivered +170% overall sales, +32% returning customer rate and +121% subscription rate by improving the subscription journey, product discovery and wider customer experience.

At a glance

PLATFORM

  • Shopify
  • Shopify Plus

REGIONS SERVICED

  • Europe
  • North America (US)
  • North America (other)
  • Australia / New Zealand

BUDGET

  • $5,000-$9,999

EXPERTISE

  • Design
  • Migrations
  • Development
  • Recharge API
  • Small projects
  • Conversion Rate Optimization (CRO)
  • Theme Engine (Recharge Customer Portal)

CATEGORIES

  • A/B Testing
  • Bundling
  • Conversions
  • Customer Surveys
  • Loyalty Rewards
  • Personalization
  • Quizzes
  • Upselling and Cross-selling

COLLECTIONS

  • Migrated Shopify Checkout Integration
  • Shopify Checkout Integration

BADGES

Developer Badge
Core Subscription Management: Bundles

Testimonials

“We've worked with other CRO agencies in the past, but struggled to find real traction as we were constantly being passed between junior analysts and devs who burned time on low-impact, meaningless tests. Working with Blend has been a completely different experience. With Blend, we more than doubled our testing velocity and the KPI improvements we've achieved aren't just slides and spreadsheets — we've actually shaped portions of our brand strategy with the results. It all started with the most in-depth CRO audit we've ever had. This generated tons of ideas and opportunities of which we've been working through, along with other new priority tests that come up. It's also worth mentioning that their developers are fast and reliable. They have no problem working in our custom code base and we haven't had one production issue yet. If you're looking for a CRO agency that actually helps you move the needle — you honestly won't do better than Blend.”

Will Wolf · Sr. Software Engineer at Azuna Fresh

“The best CRO team we've ever worked with. Bar none. Adam, Andra, G'anne, Jo, Ollie and the entire team are super talented, knowledge and a joy to work with. Their attention to detail is off the charts (love that), and their communication, responsiveness and well structured road map of executing dozens of tasks to increase conversion were beyond impressive. Further, the "care factor" in getting to the source of truth, following the data, and letting organized testing and analysis drive every decision...led to increased conversion, revenue and profit, along with a much improved customer experience. If you are looking to improve your website conversions and profit and want the best CRO team to help your business grow...look no further. Blend is your only choice.”

Michael Mendlowitz · CMO at Fame on Central

“Blend has been absolutely fantastic to work with. We've been working them for almost 6 months and have no plans of stopping anytime soon. Over the last 6 months, they have essentially become an extension on our team, not only helping us to improve our overall CRO but also acting as a great sounding board and voice of reason for any website ideas and updates. They are very quick and efficient with their work, and explain things in a manner that anyone can understand - tech savvy or not. If you're looking for a CRO agency to work with that goes above and beyond, look no further.”

Anonymous · Marketing Director at Under NDA

“Communication, Planning, Execution & Reporting - seems like the basics of any agency & brand relationship but from my experience it's extremely hard to find an agency that consistently delivers on those 4 key touchpoints. Blend Commerce excel at the basics, and their team constantly brings high-quality, well researched & thoughtful suggestions to the table as we try to scale the brand. I view them as a key component of our team - the value they add is clear to see.”

Anonymous · eCommerce Manager at Anonymous

“We have worked with Blend for over 6 months starting with an initial CRO audit and work plan. We are now deep into our relationship and have been not only impressed with the people and toolset but truly blown away by the processes they run. Our monthly cadence of work driven by our near daily communication has made the work fun and efficient. We have loved our time with them and put them on the top of our list for development work.”

Eric Resch · Founder at Stone Creek Coffee

“I approached Blend with a very complex project for Certainly Wood earlier in the year. They were very good at going into detail with me on the requirements of the project, spent time understanding the different systems which we use to process orders and scoped a very detailed plan for the delivery. The next phase of design was equally as efficient: they produced a design which I could easily give feedback to, but it did not require many significant changes either. The Blend team seem to understand what our brand was about and designed the website better that we initially imagined. Development followed after that - we were on a tight deadline to deliver the project which meant some pressure was put onto the Blend team to deliver quicker, and whilst we did see a delay in start of the project, the final product was great. I was very impressed with their follow on support, as well. Once the hand over was done, the Blend team continued to monitor our orders to make sure the system was functioning as expected. I was not expecting this and we were very grateful to have received further support after the project was completed. We have worked with other agencies in the past and many times we experienced issues, mainly because of the lack of personalised approach. We often felt that there was a real lack of commitment from the agencies, they were too large to care about a single project. Blend felt like a great in-between, large enough to bring a serious variety of expertise, but small enough to apply care to their work. Working with Blend was refreshing. Thank you to the whole team. I can only but highly recommend them.”

Sandra Taylor · Managing Director at Certainly Wood

“Blend are a very responsive, knowledgeable, and professional agency. They know how to get things done.”

PJ Jonas · Founder at Goat Milk Stuff

Media

108% Revenue Growth Through Shopify CRO

108% Revenue Growth Through Shopify CRO

See how Blend Commerce helped Jackson’s achieve 108% revenue growth, an 88% increase in conversion rate and a 40% increase in revenue per visitor in six months, while also significantly accelerating subscription growth.

19.7% Increase in Gross Subscription Revenue with Recharge

19.7% Increase in Gross Subscription Revenue with Recharge

See how Blend Commerce improved the subscription journey for Goat Milk Stuff, increasing gross subscription revenue by 19.7%, active subscriptions by 5.5% and average charge value at checkout by 33% without relying on additional discounting.

12% Increase in Subscription Retention with Recharge

12% Increase in Subscription Retention with Recharge

See how Blend Commerce improved the subscription journey for a performance nutrition brand, increasing average subscription duration by 12%, recurring sales by 11% and average charge value at checkout by 11% through CRO-led improvements across the cart, PDP and customer account experience.

Aeromotive Group Testimonial from Trent Lootens

What's it like to work with Blend Commerce? Trent Lootens, Director of Ecommerce at Aeromotive and Pertronix, talks about his experience of working with us as Aeromotive Group's Shopify CRO agency. Hear first-hand from a Blend client about how we work, what it's like to work with us, and the kind of results we get. In our work together we achieved: 74% increase in overall revenue 56% increase in returning customer rate 11% increase in average order value Hear from more Shopify CRO clients about the work Blend does: https://blendcommerce.com/pages/reviews

Aquarium Co-Op Testimonial from Cory

YFood and Blend Commerce

Brooklyn Bicycle Co and Blend Commerce

Selected Clients

Fame on Central
Stone Creek Coffee
Droplette
Goat Milk Stuff
Azuna Fresh
Jackson's
Aquarium Co-op
Absolute Collagen
Fresh Patch
The Aeromotive Group
Face Vital
Dr Pooper
Bariatric Fusion
Adios Plastic
Oaktree Memorials
Singular Sound
Six Brother's Beef
Skinny Fit
Titan Casket

Resources

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Explore Our CRO Case Studies

See how Blend Commerce helps Shopify brands improve conversion, revenue per visitor and customer lifetime value through data-led CRO and experimentation.

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Explore Our A/B Test Library

See real A/B tests from Shopify brands, including the hypotheses, results and learnings behind experiments across PDPs, navigation, subscriptions, cart experiences and more.

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Book your CRO Mapping Call

Book a no-obligation CRO Mapping Call with our team to discuss your Shopify store, current growth challenges and where conversion optimisation could have the biggest commercial impact.

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Ready to work with Blend Commerce?