Cake Agency is the ecommerce agency with retail thinking baked in.
Cake Agency is the Shopify Partner and ecommerce agency founded by retailers, for retailers. We put the joy back in retail by providing complete support for online businesses.
Europe · United Kingdom & Ireland · North America
Birmingham, England, GB
Cake Agency's team of ecommerce experts creates holistic retail experiences that connect with customers, build communities, and set businesses up for the long haul.
As a full-service agency, we help brands grow by providing total support for their online business. We're here to give them the best of both worlds: the strategy and insight of a creative marketing agency, coupled with the technology and in-depth industry knowledge of an ecommerce agency.
As a team of 30-plus, we each have our specialisms, whether that’s strategy, branding, UX, design, development, SEO, or digital marketing. What unites is a shared love for ecommerce and helping ambitious brands grow.
We are uniquely positioned to help our client base across all areas of their business. We balance deep knowledge with big-picture thinking. Since 2016, we’ve launched over 200+ websites and spent over 10,000 hours perfecting the art of Shopify website development.
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“Working with Cake for such a long period has been transformative for P&Co. They’ve been a huge part of helping us operate with confidence and freedom- we know we have a team we can lean on.”
Sam Bacon · Ecommerce Manager at P&Co
“We would highly recommend Cake to any business looking for a thoughtful, strategic, and design-led approach to ecommerce.”
Jennie Dunning · Ecommerce Manager at Equiport
“We compared several different agencies and Cake were clear winners. What stood out to us was how the team clearly enjoyed working together and how down to earth their approach was.”
Tom Rundell · Online Operations Manager at Konditor

Cake Agency Team
The Cake Agency Team
Volcano Coffee Works | Shopify Development | Case Study
Learn how Cake Agency built a D2C ecommerce website for stalwart B2B business, Volcano Coffee Works
Protectapet | Shopify Development | Case Study
Learn how Cake Agency designed and built a new Shopify website for pet care business ProtectaPet - AWWWARDS web design awards nominee.
Killstar | Ecommerce Marketing | Case Study
Learn how Cake Agency drove incremental value for fashion brand Killstar by establishing and steering all paid media channels across their UK, EU, and US audiences.