CLVmaxers
Email marketing for coffee brands that turns one-time buyers into subscribers
Email marketing for coffee roasters and subscription brands. We set up the automatic emails that turn one-time buyers into subscribers and keep them reordering. Klaviyo and Omnisend partners.
North America · United Kingdom & Ireland · Europe
London, United Kingdom
About CLVmaxers
CLVmaxers builds the emails that turn one-time coffee buyers into subscribers who stay past box three. Across all accounts, the email and SMS programmes we run drove more than $6M in revenue over the last 12 months.
Coffee is where we go deepest. We drink it daily, and we signed up to 251 roasters’ newsletters to see what they actually send. Only 74 emailed us within a week. Most roasters leave money on the table: no reminder when the bag runs out, silence or panic discounts on Black Friday, and subscribers who never hear from them between deliveries.
For Recharge merchants, that means emails built around the subscription itself. We turn first-time buyers into subscribers, time reminders to when the coffee actually runs out, offer prepaid plans, and give people a reason to skip a delivery instead of cancelling.
We’re Klaviyo and Omnisend partners and take on a small number of accounts, so we build everything end to end: strategy, setup, customer segments, and making sure your emails land in the inbox, not spam. You keep roasting.
Start with a free email audit: a 20-minute video call and a written list of fixes.
At a glance
PLATFORM
- Shopify
- Shopify Plus
REGIONS SERVICED
- Europe
- North America (US)
- North America (other)
CATEGORIES
- A/B Testing
- Automation
- Cart Abandonment
- Gifting & Gift Cards
- Loyalty Rewards
- Marketing and Retention
- Personalization
- Reviews
- SMS
- Upselling and Cross-selling
EXPERTISE
- Klaviyo
- Workflows
- Migrations
- Recharge Flows
- Small projects
BUDGET
- $1,000-$2,499
- $2,500-$4,999
- $5,000-$9,999
- $10,000 - $29,999
Testimonials
“Thanos from CLVmaxers is a wonderful person to collaborate with on any of your Shopify x Omnisend projects. He has been a huge support and has helped set up my new email campaigns and flows.”
Lorna Bruce · Owner at The Bean Shop
“Our automations were lacking and Thanos went above and beyond for us. We are already 90% better than the month before… This service is worth it almost immediately.”
Jason Perricone · Owner at Relaxacare
“Thanos has been more on top of my business than I have! He has made wonderful suggestions, organized my list that was a mess, and educated me about layering in additional ways to connect with my customer.”
Brett Lauren · Owner at Brett Lauren Jewelry
Media
Resources
Coffee subscription emails
A practical guide to subscription emails for roasters on Recharge with Klaviyo or Omnisend. It covers first-box offers that don’t backfire, getting subscribers onto prepaid plans, box sizes, why people cancel and what to do about each reason, and which emails Recharge should send versus your email platform.
The coffee roaster email study
We signed up to 251 coffee roasters’ newsletters to see what they actually send. Only 74 emailed us within a week, and while more than half run a subscription app, few mention it in their welcome email.
Email marketing for coffee brands
A free playbook of 15+ guides on the emails that drive repeat orders for coffee brands. It covers welcome emails, reorder reminders, subscriptions, tasters, Black Friday, Christmas and price increases, with no sign-up needed.
Omnisend success story: Rockin Royalty
Published by Omnisend: how we built a baby apparel brand’s email and SMS programme from scratch. Average open rates rose from under 15% to over 65% within six months.