Email Kong

Email Kong is a retention agency for subscription brands on Shopify. We are a Loop partner and a Klaviyo Platinum Partner, so one team runs your Loop setup and the Klaviyo emails and SMS around it.

In Loop, we build cancel flows on your real cancel reasons, set up failed payment recovery with retry strategies split by failure reason, run winback offers and benefits page tests, and make skip, swap and frequency changes easy to find in the portal.

In Klaviyo, we run the welcome and post-purchase flows that get subscribers past order 3, the upcoming order and card-update messages, and winback flows triggered by Loop events. We also move brands to Loop from other subscription apps and rebuild the Klaviyo side after the move.

Across the subscription brands we run on Loop, the #1 cancel reason is having too much product, about 23% of cancel attempts in the last 90 days. So we answer it with skip and slower frequencies before any discount.

Results: Kaori (women's health) went from 3.3% to 19% of store revenue from Klaviyo, Penrose Skin from 15.2% to 23.2%, and KittySpout (pet) gets 46% of store revenue from Klaviyo. We work with DTC brands doing $3M to $50M a year in the US and UK.