Shopify and Recharge experts for FMCG subscription brands
Haydon Power is a Shopify Plus Partner agency specialising in subscription brands. We design, build and grow Shopify stores, and we use Recharge to migrate merchants onto subscriptions, build bespoke subscription forms and customer portals, and lift sign-ups and retention across the subscription journey.
North America · Europe · United Kingdom & Ireland · Middle East
Birmingham
Haydon Power is a Shopify Plus Partner agency. For around seven years we have helped ecommerce brands design, build and grow their stores. We work with brands who live or die by conversion, retention and a subscription journey that actually works.
We do three things. Design covers UX, UI and CRO-led design. Develop covers Shopify builds, migrations, custom apps and B2B. Grow covers CRO, A/B testing and retention strategy. Clients hire us as the reliable, expert extension of their team, the people who find a way when a previous agency said it could not be done. Many stay with us for two to four years.
Where Recharge comes in. Recharge sits at the centre of the subscription work we do on Shopify. We migrate merchants onto Recharge, build bespoke subscription product forms and customer portals, and connect subscription data back into the storefront, checkout and the wider stack so plans, upsells and cancellations behave the way the brand wants. The payoff is a subscription experience that lifts sign-ups and holds subscribers for longer: recently a 57% rise in subscribers for one brand after a Recharge migration and CRO, and a 31% lift in conversion rate for another after a new bespoke subscription form.
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“Haydon Power's team's expertise and professionalism have been evident from the outset. They possess a deep understanding of the ecommerce landscape and have guided us through every stage of the development process with precision and clarity. From conceptualising the design to implementing intricate features, their attention to detail has been remarkable, ensuring that our store not only meets but exceeds our expectations.”
Kimberly Melotte · Trading Director at Muscle Food

We created Rock Face's entire refillable subscription experience from scratch - the landing page, the buying journey, the lot. This was for their game-changing refillable product launch, and we wanted to make sure customers could actually understand what they were getting and how it all worked.

We built Bob's complete subscription experience from the ground up - the product configurator, the refill frequency selector, the whole customer journey. This was about making refillable soap bars actually make sense to customers, showing them exactly what they'd get and when, with proper savings calculations that actually work.