hulo.dev
RegisteredFor Brands That Care About Design and Getting It Right
hulo.dev builds custom Recharge experiences for Shopify brands — from Build Your Box subscriptions to personalized product quizzes — helping increase conversion, retention, and customer lifetime value.
North America · Europe
Remote
About hulo.dev
hulo.dev designs and develops custom Recharge subscription experiences for ambitious Shopify brands. We turn complex purchasing decisions into intuitive, on-brand journeys that help more customers subscribe and stay subscribed.
Our work includes Build Your Box flows, personalized product quizzes, mixed-product bundles, smart recommendations, inventory-aware logic, and fully branded customer portals. Every solution is tailored to the brand’s products, customers, and operations—not built from a generic template.
For LOULOU Paris, we built a personalized dog-feeding quiz that calculates the right products, quantities, and delivery frequency before sending customers into a pre-filled subscription cart. Today, 70% of new customers enter through the quiz, product-confusion cart abandonment has fallen by 45%, and feeding-related support questions have dropped to just 2%.
For Shimmerwood Beverages, we created a flexible Build Your Box subscription experience that now generates more than 20% of total revenue. Subscribers are 2.3× more likely to reorder, while the system requires almost no ongoing developer support.
We’re a strong fit for Shopify brands that want to improve subscription conversion, retention, and lifetime value while giving their teams complete control after launch.
At a glance
EXPERTISE
- Design
- Klaviyo
- Marketing
- Workflows
- Migrations
- Development
- Recharge API
- Javascript SDK
- Recharge Flows
- Recharge Bundles
- Recharge Loyalty
- Conversion Rate Optimization (CRO)
- Theme Engine (Recharge Customer Portal)
PLATFORM
- Shopify
- Headless
- Shopify Plus
REGIONS SERVICED
- Europe
- South America
- Asia / Pacific
- North America (US)
- North America (other)
- Australia / New Zealand
BUDGET
- $50,000+
- $5,000-$9,999
- $10,000 - $29,999
- $30,000 - $49,999
COLLECTIONS
- Custom
- Migrated Shopify Checkout Integration
- Shopify Checkout Integration
CATEGORIES
- Automation
- Personalization
- Quizzes
Testimonials
“Bringing Shimmerwood online was a huge milestone for us, and the team made it feel easy. They built a site that’s not only beautiful and true to our brand, but also smart under the hood — from the subscription flow to the custom Build-a-Box feature. Everything works exactly how we hoped. It’s fast, it’s clean, and it’s helping us grow the right way.”
Josh Ahadian · Founder at Shimmerwood
“We wanted an experience that felt premium, intelligent, and simple — and hulo.dev absolutely delivered. The quiz not only looks beautiful but works like magic behind the scenes. Customers get a clear recommendation, and we see more confident subscribers as a result.”
Ellie Alleman · Art Director at alleman.studio
“We had the product, the story, and the branding — but needed someone to make it real. The team took what we had and built a site that feels clean, intentional, and ready to grow. The whole process was smooth, and everything just works. From subscriptions to marketing flows, we launched fast and haven’t looked back.”
Anna Sullivan · Founder at littlefootmatcha.com
Media
For Shimmerwood, we built a custom Shopify store powered by Recharge to support flexible subscriptions. The standout feature — a native Build-a-Box flow — let customers mix and match flavors for one-time or recurring delivery. Recharge handled dynamic pricing and inventory logic behind the scenes, creating a seamless subscription experience that boosted AOV by 28% and set the brand up for scalable growth.
We powered 14th Night’s editorial e-commerce vision with a custom Shopify build and seamless Recharge integration. A tailored subscription system, paired with a pre-order flow, enabled the brand to manage launches and recurring sales with ease. Recharge supported flexible product offerings and a smooth customer experience — creating a high-performing foundation for long-term growth and retention.
For Heads of State, we built a dual-mode Shopify experience with advanced product customization and Recharge-ready flexibility. While the project didn’t launch with subscriptions, we structured the build to support Recharge in future phases — enabling scalable recurring revenue for personalized hat care or limited drops. The backend is primed for seamless Recharge integration when the brand is ready to expand.
We built Milky Oat’s personalized meal delivery platform on Shopify with future-ready Recharge integration in mind. While subscriptions weren’t active at launch, the system supports flexible plan lengths and recurring orders — making it easy to scale into Recharge-powered models. From editable delivery zones to custom plan builders, the infrastructure is built to grow with the brand’s evolving subscription needs.
For R0senmond, we delivered a high-performance Shopify build with luxury-grade design — and structured the backend to support future Recharge integration. While subscriptions weren’t part of the initial launch, the system is architected for recurring services or product drops. With pixel-perfect execution and forward-compatible infrastructure, R0senmond is ready to scale with Recharge when the time is right.
We built Grover Rad’s editorial-style Shopify store with a flexible backend designed for future Recharge integration. While subscriptions weren’t live at launch, the infrastructure supports recurring drops or limited-time collections. The site’s “Notify Me” system captures product interest and builds demand — setting the stage for a Recharge-powered model as the brand expands into repeat purchases.
Selected Clients
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