Roswell NYC

Registered

Roswell has helped build hundreds of eCommerce businesses by creating unique, deeply personalized digital ecosystems. Our sole focus is to understand your vision, and then bring it to life. Whether you're a DTC or B2B merchant, our extensive range of services, including Creative, Tech Solutions, and Growth Marketing, has got you covered from inception to execution. And when it comes to the latest eCommerce frontiers like headless commerce, internationalization/localization, and omnichannel, as Shopify Plus Partners we've invested heavily in top-notch tools to help architect solutions that convert users to loyal customers.

As thought leaders and enthusiasts for the best practices across the spectrum of the eCommerce industry, our best in class UIUX Design, Custom Development & Systems Integrations, Retention Marketing / Email & SMS Strategies, Conversion Rate Optimization Services, Advanced Analytics, SEO and Paid Media focus on the most important KPIs for our merchants and deliver measurable results : Lifetime Value (LTV), Average Order Value (AOV), Frequency of Purchase, Conversion Rate and of course Revenue.

Our portfolio spans across various industries, showcasing a diverse range of brands we collaborate with. To name just a few, it ranges from beauty (LoveAmika.com, GenSeeBeauty.com, Ya-manUsa.com) to Fashion (HatHeaven.com, JNY.com, TheSak.com, Curateur.com, Aerosoles.com, SkinWorldwide.com) to Luxury (AdinaReyter.com, Dita.com, JennieKwonDesigns.com) to CPG & Home Goods (Bachans.com, NearlyNatural.com, TheHonestKitchen.com, TB12,com) and digital media (A&E Networks).

As one of the world’s top Shopify Plus Partners, we only work with brands we know we can help - brands that are ready to migrate to Shopify & Shopify Plus and take their businesses to the next level. That’s why we say at Roswell that “We are in the business of building businesses.” Let’s build yours.

North America

New York, NY, US

Website

About Roswell NYC

Roswell has helped build hundreds of eCommerce businesses by creating unique, deeply personalized digital ecosystems. Our sole focus is to understand your vision, and then bring it to life. Whether you're a DTC or B2B merchant, our extensive range of services, including Creative, Tech Solutions, and Growth Marketing, has got you covered from inception to execution. And when it comes to the latest eCommerce frontiers like headless commerce, internationalization/localization, and omnichannel, as Shopify Plus Partners we've invested heavily in top-notch tools to help architect solutions that convert users to loyal customers.

As thought leaders and enthusiasts for the best practices across the spectrum of the eCommerce industry, our best in class UIUX Design, Custom Development & Systems Integrations, Retention Marketing / Email & SMS Strategies, Conversion Rate Optimization Services, Advanced Analytics, SEO and Paid Media focus on the most important KPIs for our merchants and deliver measurable results : Lifetime Value (LTV), Average Order Value (AOV), Frequency of Purchase, Conversion Rate and of course Revenue.

Our portfolio spans across various industries, showcasing a diverse range of brands we collaborate with. To name just a few, it ranges from beauty (LoveAmika.com, GenSeeBeauty.com, Ya-manUsa.com) to Fashion (HatHeaven.com, JNY.com, TheSak.com, Curateur.com, Aerosoles.com, SkinWorldwide.com) to Luxury (AdinaReyter.com, Dita.com, JennieKwonDesigns.com) to CPG & Home Goods (Bachans.com, NearlyNatural.com, TheHonestKitchen.com, TB12,com) and digital media (A&E Networks).

As one of the world’s top Shopify Plus Partners, we only work with brands we know we can help - brands that are ready to migrate to Shopify & Shopify Plus and take their businesses to the next level. That’s why we say at Roswell that “We are in the business of building businesses.” Let’s build yours.

At a glance

BUDGET

  • $50,000+
  • $10,000 - $29,999
  • $30,000 - $49,999

EXPERTISE

  • Design
  • Marketing
  • Migrations
  • Development
  • Recharge API
  • Small projects
  • Theme Engine (Recharge Customer Portal)

PLATFORM

  • Shopify
  • Shopify Plus

REGIONS SERVICED

  • Europe
  • North America (US)
  • North America (other)
  • Australia / New Zealand

CERTIFICATIONS

Developer Badge
Core Subscription Management Badge
Core Subscription Management: Bundles

Testimonials

Thanks to Roswell NYC's help, the client team has seen consistent improvements in the performance of their campaigns. The team works thoroughly, going through each task in detail to ensure all delivered outputs align with the client's vision. They're also knowledgeable, organized, and punctual.

Anonymous · Performance Marketing Manager at Pet Food Company

Roswell NYC’s work resulted in KPI improvements and business growth. They are always available and accommodating to the client’s demands. Their team goes above and beyond in seeing projects through, and they remain flexible even on short notice. They are committed, trustworthy, and personable.

Robbi Webb · VP of Ecommerce at Heat Makes Sense, Inc.

Roswell NYC has proven to be a successful and professional partner, delivering top-notch solutions that have adjusted completely to the client's needs and have played a part in income increase. The team always makes sure the client is aware of the projects' statuses and has an in-depth workflow.

Alexandra Wallach · COO at J.L Hufford Coffee & Tea Co.

Working at a steady pace, Roswell Studios moved quickly on work orders and responded to all inquiries. Ultimately, they delivered a site that gave the business a foothold to get started.

Brian Chun · Owner at Hat Heaven

Roswell Studio’s work has met expectations. The team has made useful introductions to new Shopify apps and partnerships, and their quality of work has been top-notch. While the team’s ability to meet the original deadline could use some improvement, they communicate when they’ll be late in advance.

Reggie Black · CEO at Better Way Health

Roswell NYC optimized the client's CPMs, resulting in an 80% decrease within a few months. The team delivered on time and used a project management tool to communicate updates on various tasks and projects. The client also praised the team's collaborative approach and excellent company culture.

Victoria Milla · Digital Marketing Manager at Caffe Borbone America

Thanks to Roswell NYC's help, the client has seen improvements in terms of campaign and e-commerce revenue. The team delivers outputs quickly, especially during critical sales seasons, without compromising quality. Moreover, they're easy to work with and knowledgeable about the latest technology.

Franco Lim · IT Director at North Shore Exchange

Roswell NYC set up a well-performing retention marketing module and did a good job in the client's paid search campaigns. Roswell NYC's teammates were professionals in their field and nice to work with. The team was very supportive, communicated via virtual meetings, and had a fair turnaround time.

Anonymous · Vice-Chair at Sunglasses Retailer

Roswell NYC has not only met but also exceeded the client's expectations. They've consistently delivered remarkable results, maintained transparent communication, and facilitated a seamless collaboration. Their expertise, professionalism, meticulousness, and organized approach are commendable.

Sophia Mendizabal · Brand Marketing Manager at YA-MAN USA, LTD

Media

Overall Capabilities

Overall Capabilities

Selected Clients

amika
BaubleBar
Brixton
Adina Reyter
Aerosoles
Bachan's
Boisson
Boyne Country Sports
Briggs & Riley
Bully Bunches
Cafe Borbone
Calm
Capucine De Wulf
Carve Designs
Charlotte's Web
Curious Elixirs
Diane von Furstenberg
Hat Heaven
Hyperlite Mountain Gear
Jennie Kwon Designs
Juliska
Pura Vida
Rotor Riot
The Sak
Supergoop!
YA-MAN
ZBiotics
Denny's
A+E Networks
Colorescience
DITA
Ethique
eva NYC
Fashion Ten and Trends
Fasthouse
For Them
Fright-Rags
Gen See
Greats
The Good Patch
The Honest Kitchen
IQBAR
Jean Dousset
Kevyn Aucoin
Kjaer Weis
MDNA Skin
Misook
Natierra
TB12
NYFW: The Shows

Resources

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Amika

As an incredibly successful haircare brand, amika wanted to ensure that their online success continued even in the face of a global pandemic. They partnered with Roswell NYC to provide strategic guidance on redesigning the most critical revenue driving pages - PDP / Homepage - rather than engaging in a costly full redesign of the entire site.

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TB12

Natural supplements brand TB12 tapped in Roswell NYC to overhaul their existing marketing program, leading with a refreshed email and SMS marketing strategy and a tailored approach to search engine optimization.

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Hyperlite Mountain Gear

Hyperlite Mountain Gear was running email and SMS on separate platforms. The split created friction on both sides: customer identity wasn't unified across channels, retargeting couldn't account for a subscriber's full history, and new subscribers could receive two different welcome offers depending on which channel they signed up through. Hyperlite wanted one platform, one customer record, and one consistent journey from first touch to purchase.

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Denny's

Denny’s ran email on Mailchimp and SMS on a separate platform. The two channels lived in different systems, with fragmented subscriber data, limited automation, and no single view of the customer. Roswell recommended that Denny’s consolidate everything onto Klaviyo, rebuild the automation program from the ground up, and add SMS, all without losing deliverability or revenue during the move.

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Diane von Furstenburg

Diane von Furstenberg (DVF) partnered with Roswell NYC to reimagine their digital flagship and create an immersive, conversion-driven shopping experience that felt as bold and elegant as the brand itself. The result? A website that not only elevated the customer journey but also earned the Webby People's Voice Award for Best Website in the Shopping Category—a testament to the seamless blend of storytelling and performance.

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