Roswell NYC

Registered

We build businesses. Full-service eCommerce agency for DTC and B2B brands.

Roswell NYC is an award-winning, AI-enabled full-service eCommerce agency and Shopify Platinum Partner. We craft high-converting digital experiences that help bold brands grow smarter, faster, and ahead of the curve across every customer touchpoint.

North America

New York, NY, US

Website

About Roswell NYC

Roswell NYC is a New York City-based, Webby Award-winning, Shopify Platinum Partner agency that has spent over a decade helping mid-market and enterprise brands build, manage, and scale their DTC and B2B businesses. We specialize in creating deeply personalized, AI-enabled digital ecosystems that drive exponential revenue growth. With a 360-degree approach and white-glove service, our cross-functional team supports brands through optimized user experiences, performance marketing, and data-driven strategies that yield measurable results.

We embed ourselves within our clients’ teams, co-scoping opportunities, optimizing systems, and navigating growth together. Entrepreneurial and collaborative at our core, we stay on the pulse of emerging technologies and eCommerce trends—ensuring our partners remain not just competitive, but ahead of the curve. Leveraging AI innovation and our extensive network of technology integrations, we help brands scale smarter, streamline operations, and connect more meaningfully with their customers.

Our team includes expert UX/UI designers, developers, and marketers who operate as an extension of your team, delivering bold creative, intelligent strategy, and long-term impact. We’ve achieved standout results across industries including Beauty, Fashion, Jewelry, Home, Luxury Goods, Wellness, and CPG. At Roswell NYC, we’ve built our business by helping others grow theirs—with AI at the core of what’s next, we’d love to build yours too.

At a glance

COLLECTIONS

Custom
Migrated Shopify Checkout Integration
Shopify Checkout Integration

EXPERTISE

Design
Klaviyo
Marketing
Migrations
Development
Recharge API
Small projects
Recharge Bundles
Recharge Loyalty
Conversion Rate Optimization (CRO)
Theme Engine (Recharge Customer Portal)

Testimonials

“Roswell NYC’s work resulted in KPI improvements and business growth. They are always available and accommodating to the client’s demands. Their team goes above and beyond in seeing projects through, and they remain flexible even on short notice. They are committed, trustworthy, and personable. ”

Robbi Webb · VP of Ecommerce at Heat Makes Sense, Inc.

“Roswell NYC has proven to be a successful and professional partner, delivering top-notch solutions that have adjusted completely to the client's needs and have played a part in income increase. The team always makes sure the client is aware of the projects' statuses and has an in-depth workflow.”

Alexandra Wallach · COO at J.L Hufford Coffee & Tea Co.

“Roswell Studio’s work has met expectations. The team has made useful introductions to new Shopify apps and partnerships, and their quality of work has been top-notch. While the team’s ability to meet the original deadline could use some improvement, they communicate when they’ll be late in advance.”

Reggie Black · CEO at Better Way Health

“Thanks to Roswell NYC's help, the client has seen improvements in terms of campaign and e-commerce revenue. The team delivers outputs quickly, especially during critical sales seasons, without compromising quality. Moreover, they're easy to work with and knowledgeable about the latest technology.”

Franco Lim · IT Director at North Shore Exchange

“Roswell NYC has not only met but also exceeded the client's expectations. They've consistently delivered remarkable results, maintained transparent communication, and facilitated a seamless collaboration. Their expertise, professionalism, meticulousness, and organized approach are commendable.”

Sophia Mendizabal · Brand Marketing Manager at YA-MAN USA, LTD

Media

Overall Capabilities

Selected Clients

Resources

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Amika

As an incredibly successful haircare brand, amika wanted to ensure that their online success continued even in the face of a global pandemic. They partnered with Roswell NYC to provide strategic guidance on redesigning the most critical revenue driving pages - PDP / Homepage - rather than engaging in a costly full redesign of the entire site.

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TB12

Natural supplements brand TB12 tapped in Roswell NYC to overhaul their existing marketing program, leading with a refreshed email and SMS marketing strategy and a tailored approach to search engine optimization.

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Hyperlite Mountain Gear

Hyperlite Mountain Gear was running email and SMS on separate platforms. The split created friction on both sides: customer identity wasn't unified across channels, retargeting couldn't account for a subscriber's full history, and new subscribers could receive two different welcome offers depending on which channel they signed up through. Hyperlite wanted one platform, one customer record, and one consistent journey from first touch to purchase.

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Denny's

Denny’s ran email on Mailchimp and SMS on a separate platform. The two channels lived in different systems, with fragmented subscriber data, limited automation, and no single view of the customer. Roswell recommended that Denny’s consolidate everything onto Klaviyo, rebuild the automation program from the ground up, and add SMS, all without losing deliverability or revenue during the move.

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Diane von Furstenburg

Diane von Furstenberg (DVF) partnered with Roswell NYC to reimagine their digital flagship and create an immersive, conversion-driven shopping experience that felt as bold and elegant as the brand itself. The result? A website that not only elevated the customer journey but also earned the Webby People's Voice Award for Best Website in the Shopping Category—a testament to the seamless blend of storytelling and performance.

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Ready to work with Roswell NYC?