Underwaterpistol
PremierSenior Shopify Plus strategy, design & development for brands at inflection points
Underwaterpistol is a senior Shopify Plus agency for brands at critical inflection points. We combine deep technical expertise with strong creative thinking to challenge assumptions, solve complex ecommerce problems and build what brands need for their next stage of growth.
United Kingdom & Ireland · Europe · North America
London
About Underwaterpistol
Underwaterpistol is a senior Shopify Plus agency helping high-growth brands make better ecommerce decisions at critical inflection points.
We combine strategy, design and development to help brands migrate to Shopify Plus, rethink underperforming ecommerce experiences, simplify complex infrastructure and build the foundations for their next stage of growth. We do not just take a brief and execute it. We work with clients to challenge assumptions, define the right problem and shape the right solution before we build.
With more than 20 years in ecommerce and experience across 90+ Shopify stores, there are very few Shopify challenges we have not seen before. Our senior team works directly with clients across strategy, UX, design, development, integrations, CRO and ongoing optimisation.
We work best with established brands where something important is changing: the current platform is holding growth back, the customer experience no longer reflects the brand, complexity is slowing teams down, or the business needs a stronger ecommerce partner for what comes next.
As an employee-owned agency, we are built for long-term partnerships, senior accountability and outcomes over output.
At a glance
BUDGET
- $50,000+
- $5,000-$9,999
- $10,000 - $29,999
- $30,000 - $49,999
PLATFORM
- Shopify
- Headless
- Shopify Plus
REGIONS SERVICED
- Europe
- North America (US)
- North America (other)
EXPERTISE
- Design
- Migrations
- Development
- Recharge API
- Multi-Currency
- Recharge Flows
- Recharge Bundles
- Recharge Loyalty
- Conversion Rate Optimization (CRO)
- Theme Engine (Recharge Customer Portal)
COLLECTIONS
- Custom
- Migrated Shopify Checkout Integration
- Shopify Checkout Integration
CATEGORIES
- A/B Testing
- AI-Personalization
- Address Verification
- Affiliates
- Analytics
- Automation
- Bundling
- Cart Abandonment
- Conversions
- Customer Service
- Customer Surveys
- Data Warehouse
- Ecommerce Tracking
- Fraud Prevention
- Gifting & Gift Cards
- Help Desk
- Loyalty Rewards
- Page Builders
- Payments
- Personalization
- Quizzes
- Referrals
- Returns
- Reviews
- SMS
- Shipping & Fulfillment
- Shipping Inventory
- Shipping Protection
- Shipping Rates
- Shipping Tracking
- Subscription Management
- Third Party Logistics (3PL)
- Upselling and Cross-selling
CERTIFICATIONS
Developer Badge
Core Subscription Management: Bundles
Testimonials
“Underwateropistol were an integral part of helping us introduce subscriptions, from guiding us through the right provider to working out how the experience should look and work on site. For Wilkinson Sword, the majority of the business is now through subscriptions, and it’s become a really important driver of customer lifetime value. They’ve also helped us think beyond subscription into areas like bundles and personalisation, how customers can build a routine that works for them, while helping us increase average order value. They’ve been an integral part of the growth of the business.”
Bethany Charles · DTC Trading Manager at Wilkinson Sword
Media
Selected Clients
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