Helping Founder-Led Shopify Brands Grow Through Subscriptions & Repeat Purchases
Our Guarantee to You
If we haven't improved at least one subscription KPI we agree before we begin by the end of Month 2, you won't pay for either month and you're free to walk away. If now isn't the right time, we're here whenever you're ready.
United Kingdom & Ireland · Europe · Global · Australia & New Zealand · Africa · Middle East · Asia-Pacific (APAC) · Remote · Latin America · North America
HOVE, Brighton & Hove
We help founder-led Shopify brands build more profitable, predictable businesses by increasing subscriptions, improving customer retention and driving more repeat purchases. Through commercial strategy, Shopify optimisation, CRO and lifecycle marketing, we help turn first-time customers into loyal, long-term customers.
We help brands increase LTV by growing subscriptions, improving customer retention, increasing repeat purchases and creating better experiences that encourage customers to buy again and again. Every recommendation we make is driven by commercial outcomes, not just design trends or new technology.
Whether you need a subscription strategy, Shopify optimisation, conversion rate optimisation, lifecycle marketing, Klaviyo automation or ongoing development, we become an extension of your team. We work alongside ambitious founders to identify growth opportunities, prioritise initiatives with the greatest commercial impact, and continually optimise performance as your business evolves.
Unlike traditional agencies that disappear once a project is complete, we believe long-term partnerships produce the strongest results. As a retained client, you'll have direct access to our small but highly experienced team of Shopify developers, designers, marketers and e-commerce strategists. You'll benefit from ongoing strategic guidance, proactive recommendations and rapid implementation without the cost of building an in-house team. Our flexible retainers are designed around long-term growth rather than one-off projects. Whether you're looking to scale your subscription programme, increase repeat purchases or unlock the next stage of growth, we'll provide the expertise, accountability and support to help you get there.
Arrange a complimentary strategy consultation to discover how we can help you build a more profitable subscription strategy
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“Thanks to Why Matters' efforts, we increased our conversion rate by 40% and site speed by 85%. The team launched the new site theme within four months and was honest and transparent throughout the engagement. Overall, they were pragmatic and dedicated to our success.”
Laura Crawford · CEO and Founder at Mama Bamboo
“The Why Matters team was able to successfully reduce our CoA on new customers due to their hands-on management style and quick and reliable responses. We appreciated how the team cared about the environmental side of the company's operations.”
Rachael Lidskog · Digital Marketing Manager at Halo Coffee
“Why Matters successfully launched the wholesale store and applied the new theme to the client's website. The team excelled at finding pragmatic solutions to issues and being responsive through email. They delivered on time despite scope changes, and their flexibility and expertise stood out.”
Joseph Landreth Smith · Head of Brand at Holos Kombucha
“Excellent service from Why Matters, they have a clear understanding of our needs and their level of service is fantastic. Definitely recommend them. ”
Cast Iron Coffee Roasters · Owner at Cast Iron Coffee Roasters
“I couldn't rate the Why Matters team more highly. They have been an absolute pleasure to work with on a new section of our shop for a collaboration launch. They delivered on time, and in full, and took the stress out of everything. They were quick to respond and tweak things as required, and solved a number of issues that arose very quickly. ”
Jenny King · Senior Marketing Manager at The Laine Brewing
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