Why Matters

Registered

Helping Founder-Led Shopify Brands Grow Through Subscriptions & Repeat Purchases

Our Guarantee to You

If we haven't improved at least one subscription KPI we agree before we begin by the end of Month 2, you won't pay for either month and you're free to walk away. If now isn't the right time, we're here whenever you're ready.

United Kingdom & Ireland · Europe · Global · Australia & New Zealand · Africa · Middle East · Asia-Pacific (APAC) · Remote · Latin America · North America

HOVE, Brighton & Hove

Website

About Why Matters

We help founder-led Shopify brands build more profitable, predictable businesses by increasing subscriptions, improving customer retention and driving more repeat purchases. Through commercial strategy, Shopify optimisation, CRO and lifecycle marketing, we help turn first-time customers into loyal, long-term customers.

We help brands increase LTV by growing subscriptions, improving customer retention, increasing repeat purchases and creating better experiences that encourage customers to buy again and again. Every recommendation we make is driven by commercial outcomes, not just design trends or new technology.

Whether you need a subscription strategy, Shopify optimisation, conversion rate optimisation, lifecycle marketing, Klaviyo automation or ongoing development, we become an extension of your team. We work alongside ambitious founders to identify growth opportunities, prioritise initiatives with the greatest commercial impact, and continually optimise performance as your business evolves.

Unlike traditional agencies that disappear once a project is complete, we believe long-term partnerships produce the strongest results. As a retained client, you'll have direct access to our small but highly experienced team of Shopify developers, designers, marketers and e-commerce strategists. You'll benefit from ongoing strategic guidance, proactive recommendations and rapid implementation without the cost of building an in-house team. Our flexible retainers are designed around long-term growth rather than one-off projects. Whether you're looking to scale your subscription programme, increase repeat purchases or unlock the next stage of growth, we'll provide the expertise, accountability and support to help you get there.

Arrange a complimentary strategy consultation to discover how we can help you build a more profitable subscription strategy

At a glance

BUDGET

  • <$999
  • $1,000-$2,499
  • $2,500-$4,999

PLATFORM

  • Shopify

EXPERTISE

  • Design
  • Klaviyo
  • Marketing
  • Workflows
  • Migrations
  • Development
  • Recharge API
  • Recharge SMS
  • Javascript SDK
  • Multi-Currency
  • Recharge Flows
  • Small projects
  • Recharge Bundles
  • Recharge Loyalty
  • Conversion Rate Optimization (CRO)
  • Theme Engine (Recharge Customer Portal)

REGIONS SERVICED

  • Europe
  • South America
  • Asia / Pacific
  • North America (US)
  • North America (other)
  • Australia / New Zealand

CATEGORIES

  • A/B Testing
  • AI-Personalization
  • Address Verification
  • Affiliates
  • Analytics
  • Automation
  • Bundling
  • Cart Abandonment
  • Conversions
  • Customer Service
  • Customer Surveys
  • Data Warehouse
  • Dunning & Recovery
  • Ecommerce Financing
  • Ecommerce Tracking
  • Email Service Provider
  • Enterprise Retail Planning (ERP)
  • Enterprise Solutions
  • Extract Transform Load (ETL)
  • Fraud Prevention
  • Gifting & Gift Cards
  • Help Desk
  • Invoices
  • Loyalty Rewards
  • Marketing and Retention
  • Page Builders
  • Payments
  • Personalization
  • Progressive Web Apps (PWAs)
  • Quizzes
  • Referrals
  • Returns
  • Reviews
  • SMS
  • Shipping & Fulfillment
  • Shipping Inventory
  • Shipping Protection
  • Shipping Rates
  • Shipping Software
  • Shipping Tracking
  • Subscription Management
  • Sustainability
  • Taxes
  • Third Party Logistics (3PL)
  • Upselling and Cross-selling

COLLECTIONS

  • Custom
  • Migrated Shopify Checkout Integration
  • Shopify Checkout Integration

Testimonials

Thanks to Why Matters' efforts, we increased our conversion rate by 40% and site speed by 85%. The team launched the new site theme within four months and was honest and transparent throughout the engagement. Overall, they were pragmatic and dedicated to our success.

Laura Crawford · CEO and Founder at Mama Bamboo

The Why Matters team was able to successfully reduce our CoA on new customers due to their hands-on management style and quick and reliable responses. We appreciated how the team cared about the environmental side of the company's operations.

Rachael Lidskog · Digital Marketing Manager at Halo Coffee

Why Matters successfully launched the wholesale store and applied the new theme to the client's website. The team excelled at finding pragmatic solutions to issues and being responsive through email. They delivered on time despite scope changes, and their flexibility and expertise stood out.

Joseph Landreth Smith · Head of Brand at Holos Kombucha

Excellent service from Why Matters, they have a clear understanding of our needs and their level of service is fantastic. Definitely recommend them.

Cast Iron Coffee Roasters · Owner at Cast Iron Coffee Roasters

I couldn't rate the Why Matters team more highly. They have been an absolute pleasure to work with on a new section of our shop for a collaboration launch. They delivered on time, and in full, and took the stress out of everything. They were quick to respond and tweak things as required, and solved a number of issues that arose very quickly.

Jenny King · Senior Marketing Manager at The Laine Brewing

Media

The Truth About Coffee Pods

A video we created for Halo Coffee, letting people know why they are better than the competition.

Selected Clients

Halo Coffee
Awake Organics
Mama Bamboo
Holos Kombucha
Laine Brewery
Gee Hair
Cast Iron Coffee Roasters

Resources

link

Shopify Subscription Metrics Every Merchant Should Track

The seven essential subscription metrics every Shopify merchant should track, covering MRR, churn rate, customer lifetime value, subscription lifetime, failed payment recovery, conversion rate, and cancellation reasons.

Open
link

Recharge vs Shopify Subscriptions: Which Is Right for Your Store?

Compare Recharge vs Shopify Subscriptions covering pricing, customer portals, analytics, Klaviyo integration and scalability to choose the right subscription platform for your Shopify store.

Open
link

The Biggest Shopify Subscription Mistakes Brands Make (And How to Avoid Them)

Discover the most common Shopify subscription mistakes, from wrong product selection and over-discounting to poor retention and platform choice, and learn how to avoid them with real client results.

Open
link

How to Add Subscriptions to Shopify: A Complete Guide for Store Owners (2026)

Learn how to add subscriptions to your Shopify store, choose the right subscription app, configure recurring products, and grow your subscriber base with this complete guide.

Open
link

Klaviyo Flows Every Shopify Subscription Brand Should Build

The 10 essential Klaviyo flows every Shopify subscription brand should build, covering welcome journeys, failed payment recovery, churn reduction, milestone celebrations, and win-back campaigns.

Open

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