YOCTO LTD

YOCTO is a Klaviyo Elite Partner and a Premier Recharge Partner, running retention and lifecycle marketing for DTC subscription brands. We work with $5M to $150M brands, mostly in the US and UK, in health, wellness, supplements, food and drink, beauty and pet.

What we run inside Recharge: cancellation flows and the save offers behind them; failed payment recovery and dunning, because a card decline is not a decision to leave; offer and frequency design, including intro pricing, step-downs, prepaid and bundled terms; and the customer portal, with upsells, swaps and a rewards ladder timed to the orders where churn spikes.

What we run in Klaviyo: welcome, cart and checkout, post-purchase, replenishment, winback and reactivation, subscriber onboarding and second-order programs. SMS and cross-channel lifecycle automation. Deliverability, segmentation and list health. Conversion rate optimization on offers, pop-ups and post-purchase. Recharge events feed Klaviyo, so subscribers, one-time buyers and lapsed subscribers never get the same message. We also migrate brands onto Recharge from other subscription platforms, and onto Klaviyo from other email platforms.

How we decide what to build: the LTV Parthenon framework breaks customer lifetime value into three pillars and nine measurable numbers. Every campaign, flow and offer must move one of the nine, or it does not ship. We report on cohorts, repeat purchase rate, second-order rate, subscriber churn and LTV.

Why YOCTO: retention first, not campaign blast. If your growth depends on repeat purchases, subscriptions and lifetime value rather than acquisition alone, that is all we do.