YYT
Shopify Plus development and subscription builds for DTC brands
London eCommerce tech consultancy for Shopify Plus brands. We extend Recharge with custom subscription logic, product page and checkout integrations, and custom customer portals, working as an embedded team or on fixed-scope projects.
North America · United Kingdom & Ireland · Europe · Remote
London, England, GB
About YYT
YYT is a London eCommerce tech consultancy and Recharge agency partner. Our senior developers build and support Recharge subscriptions on Shopify Plus for brands in the US, UK and Europe.
We extend Recharge beyond its standard setup with custom subscription logic: meal and product selection, pause and resume rules, bundle promotions and more advanced subscription models. We work directly with the Recharge API and webhooks, and build the subscription options into product pages and the checkout.
We also customize the customer portal or design a new one, so subscribers can skip, swap or pause their orders without contacting support. And we connect Recharge to the rest of the stack: Klaviyo for subscription emails, headless storefronts, analytics and the CMS.
How we work: we go through your requirements on a call, propose options, then build, test and support the solution. We work as an embedded team or on fixed-scope projects, and several of our clients have worked with us for five years or more.
At a glance
REGIONS SERVICED
- Europe
- North America (US)
- North America (other)
PLATFORM
- Shopify
- Headless
- Shopify Plus
EXPERTISE
- Design
- Klaviyo
- Migrations
- Development
- Recharge API
- Recharge Bundles
- Conversion Rate Optimization (CRO)
- Theme Engine (Recharge Customer Portal)
CATEGORIES
- A/B Testing
- Analytics
- Bundling
- Conversions
- Data Warehouse
- Ecommerce Tracking
- Email Service Provider
- Quizzes
- Subscription Management
- Upselling and Cross-selling
COLLECTIONS
- Shopify Checkout Integration
BUDGET
- $50,000+
- $1,000-$2,499
- $2,500-$4,999
- $5,000-$9,999
- $10,000 - $29,999
- $30,000 - $49,999
Testimonials
“YYT has provided incredible dev work for us over the past few years. Their team is top notch!”
Ross Goodhart · Founder & Co-CEO at Jupiter
“Jonathan and the YYT team have been with Kimai since the very beginning in 2020, and they’ve been a true partner every step of the way. They built our site when Kimai was just starting out and have grown with us since. He’s quick, thoughtful and a genuine pleasure to work with. Whatever we bring him, from routing and redirects across our UK, EU and French sites to the custom tools we use to run stock and reporting across our stores, he takes the time to understand what we’re trying to achieve rather than just ticking off a ticket. For a brand like ours, where the website has to feel as considered as the jewellery, that care makes all the difference. Six years on, we couldn’t recommend Jonathan and YYT more highly. Thank you, Jonathan!”
Jessica Warch · Co-Founder & CEO at Kimai
“I’ve worked with YYT for several years on building and continuously improving an e-commerce website. We’ve collaborated on a wide range of projects, from design and new feature development to resolving technical issues. The team is always responsive, well-organized and clear about the next steps. Great communication, reliable follow-up and high-quality work. Merci Jonathan!”
Adélaïde Richard · Designer at Héloïse & Abélard
Media
Selected Clients
Resources
EBY case study
Custom subscription box built on Recharge for EBY, a US underwear brand on Shopify Plus. Customers choose their own sizes, colors and styles, pick a 3 or 6 month plan, and can change colors for future boxes.
eCommerce CRO and UX audit: what we check
What a conversion and UX audit covers, from analytics and product pages to the checkout, and how the findings turn into fixes.
Headless vs Shopify theme
When a customized theme is enough and when headless Shopify is worth it: apps, checkout, SEO, speed and running costs, and why back-end apps like subscription billing keep working either way.
Shopify Plus development
Shopify Plus builds, migrations and custom features for DTC and B2B brands, including build-your-own bundles, Recharge subscriptions, Klaviyo and reviews integrations, and ongoing CRO and performance work.